SeaweedU
SeaweedU is a non-profit app encouraging eco-friendly habits through gamification, education, and community.
It empowers users to track progress, earn rewards, and join a global movement for a sustainable future.
Information Architecture
UI Sketch
Low-Fidelity UI
I integrated all the core features into the low-fidelity design of the Seaweedu app, including essential functions such as exchanging seaweed points, purchasing eco-friendly ocean products, cultivating seaweed, earning badges, and redeeming coupons. These were presented in a clean, straightforward low-fidelity format.
High-Fidelity UI
Final UI in Realistic Look
SeaweedU’s UI design improves real-life supermarket experiences. Users can exchange seaweed points for discounts. Users can scan barcodes to find ocean-friendly products.
Users can manage a virtual seaweed garden. It offers quick access to coupons and tracks progress with gamified features. Notifications remind users of rewards and eco-friendly options. SeaweedU makes sustainable shopping simple, engaging, and rewarding.
Merchandise
budget | coaster | ticket | score card | recycle bag
Walking for Waves: One Step Closer to a Cleaner Ocean.
SeaweedU is more than an app—it’s a global movement that raises awareness for marine conservation, supports local economies, and empowers individuals to make a positive impact on the planet.